Brand Guidelines
Brand guidelines and visual identity standards.
Our Purpose
To enhance communities through Real Estate
Our Mission
At Fergmar, we're driven by a passion for real estate and its potential to transform communities. We believe in creating spaces where people can live, work, and thrive. Our mission is to deliver exceptional results for our partners while making a positive impact on the neighborhoods we serve. We leverage our deep industry knowledge, innovative strategies, and hands-on approach to maximize property value and create sustainable growth. From strategic acquisitions and asset management to property operations and development, we offer comprehensive solutions that cater to the unique needs of each project.
Core Values
Take Initiative
Challenge each other, take risks, and adapt
Be Passionate
Take pride in what you do, care about your work
Have Fun
Create a positive workspace, build strong relationships
Value Teamwork
Approach problems with a "we over me" mentality
Be Relentless
Demand more of yourself than anyone else expects
What Makes Us Unique
Full-Spectrum Real Estate Solutions
Fergmar is a fully integrated regional real estate company that handles every aspect of the real estate lifecycle - from strategic acquisition and construction to long-term asset management and creative financing solutions. Unlike specialists who focus on just one area, Fergmar provides complete end-to-end service whether you're buying your first home, developing new construction, or seeking passive investment opportunities.
Creative Problem-Solving with Local Market Mastery
Fergmar finds solutions for complex situations others won't touch - from properties needing extensive repairs to buyers with non-traditional financing needs to investors seeking specialized structures. With deep expertise in the South Texas market and Victoria specifically, Fergmar leverages local relationships and market knowledge to create opportunities where others see obstacles.
Relationship-Driven Partnership Approach
Rather than treating clients as transactions, Fergmar builds lasting partnerships focused on long-term value creation. Starting from humble beginnings with just $10,000 and building organically to $110M in assets under management, Fergmar understands the importance of trust, transparency, and delivering results that help clients achieve their specific goals - whether that's homeownership, investment returns, or successful property exits.
Universal Color Palette
Pure White
Main backgrounds, card backgrounds, popover backgrounds, text selection foreground
Off White
Text on primary elements, high contrast backgrounds
Light Sidebar
Sidebar backgrounds, text on sidebar primary elements
Surface Gray
Surface backgrounds, subtle content areas
Secondary Gray
Secondary buttons, muted backgrounds, subtle accents, sidebar accent elements
Code Background
Code highlighting, syntax backgrounds
Border Gray
Borders, dividers, input field borders, sidebar borders
Focus Ring
Focus rings, sidebar focus rings, interactive states
Code Numbers
Code line numbers, subdued content
Muted Text
Muted text, labels, secondary information
Medium Gray
Text on secondary elements, text on accent elements, sidebar primary elements, text on sidebar accent
Dark Text
Primary text, text on cards, text on popovers, sidebar text, text selection background
Primary Blue
Primary actions, links, interactive elements
Destructive Red
Error states, danger alerts, destructive actions
Accessibility Guidelines
Contrast Requirements
- Normal text: 4.5:1 minimum contrast ratio
- Large text: 3:1 minimum contrast ratio
- UI elements: 3:1 minimum contrast ratio
Color Usage Best Practices
- Never rely on color alone to convey information
- Test with colorblind simulation tools
- Use sufficient contrast for readability
Typography
Our typography system creates hierarchy, improves readability, and reinforces our brand personality across all communications. Geist serves as our primary interface font, while Montserrat provides impact for headlines and brand materials.
Geist
Body text, web interfaces, digital content
Highly readable, modern, optimized for screens
Available Weights:
Montserrat
Headlines, logos, brand materials
Modern, geometric, professional
Available Weights:
Type Scale
Montserrat - Display & Headings
Display Large
Display Medium
Heading 1
Heading 2
Heading 3
Geist - Body Text
Body Large
Body Regular
Body Small
Caption
Typography Guidelines
Do's
- Use Geist for body text and interfaces
- Use Montserrat for headlines and logos
- Maintain consistent line heights for readability
- Use appropriate font weights for hierarchy
- Ensure sufficient contrast for accessibility
Don'ts
- Don't mix too many font weights in one design
- Don't use decorative fonts for body text
- Don't set text smaller than 14px for body content
- Don't use all caps for large blocks of text
- Don't ignore line length (aim for 45-75 characters)
Logo Usage Guidelines
These guidelines apply to all Fergmar brand logos to ensure consistent and professional representation across all materials.
What Not to Do
Don't rotate the logo
Don't stretch or distort
Don't use unauthorized colors
Don't use at low opacity
Don't use below minimum size
Don't add effects or outlines
Best Practices
Minimum Size
- Digital: 30px height minimum
- Print: 0.5 inch height minimum
Clear Space
- Maintain 32px clear space around logo
- Keep all elements outside this zone
Background Contrast
- Light backgrounds: Use #252525 logos
- Dark backgrounds: Use #ffffff logos
Fergmar Enterprises
South Texas' premier real estate conglomerate headquartered in Victoria, providing comprehensive solutions including property acquisition, development, management, and investment services across residential and commercial markets.
Logo Variations
Brand Colors
Primary Blue
#0F637D 15, 99, 125 88, 21, 0, 51 Primary Orange
#EE9117 238, 145, 23 0, 39, 90, 7 Primary Yellow
#EFBD1E 239, 189, 30 0, 21, 87, 6 Secondary Blue
#0C5166 12, 81, 102 88, 21, 0, 60 Secondary Orange
#E88500 232, 133, 0 0, 43, 100, 9 Secondary Yellow
#EEB604 238, 182, 4 0, 24, 98, 7 Fergmar Capital
Investment management division specializing in real estate capital markets, project financing, and strategic investment opportunities for both institutional and private investors.
South Texas Rentals
Victoria County's premier rental property management company offering quality residential and commercial rentals including apartments, homes, duplexes, and commercial spaces with transparent pricing and flexible options.
Fergmar Property Management
Future brand focusing on comprehensive property management services for residential and commercial properties. Currently in development phase with no active website or contact information.
Elevation on Airline
Modern apartment community in Victoria, TX featuring spacious 1-2 bedroom apartments with updated finishes, oversized closets, and contemporary amenities. Conveniently located off North Navarro beyond Loop 463.
Glascow Storage
Premier self-storage facility in Victoria, TX offering climate-controlled and standard units with 24/7 access, drive-up units, and secure coded gate access. Modern facility built in 2013 serving residential and commercial storage needs.
The Villas
Luxury apartment community in Victoria, TX offering modern amenities including a sparkling pool, 24-hour fitness center, and pet park. Located off North Navarro with easy access to shopping, dining, and entertainment venues.
Parkwood
Serene apartment community in Victoria, TX featuring spacious 1-2 bedroom apartments with granite countertops, wood plank flooring, and private patios. Pet-friendly community with pool, sun deck, and convenient location near UH-Victoria.
